Rose Hall Development Company
Montego Bay, Jamaica

Client:	American General Insurance Company Houston, TX
Project:	A 22,000-acre site on South Padre Island, Texas.
Situation:	Poorly located, and basically a large sand bar in the Gulf of Mexico.
Objective:	Enhance value and create multi-use concept appealing to users and investors.
Strategy:	The result was the creation of A New Century Habitat, an environmentally sound destination resort which was selected by the International Real Estate Federation as an example for developers to follow on how to combine profit with ecologically sound development. Project under way.

Client:	Morgan Guaranty New York, NY
Project:	The Galleria, 253-unit condominium in Manhattan, Park Avenue and 57th Street.
Situation:	No sales in 24 months. The Galleria had become one of the most visible real estate failures in Manhattan.
Objective:	Sell out the 253 units over a 24-month period.
Strategy:	GMG repositioned project, retained an experienced international sales director and created an international marketing and sales program. Recruited some of the world's finest international brokers to assist in the sales. An appealing financing package was created to encourage sales. The Galleria sold out within 9 months with 90% going to an international clientele. At the time Galleria was the most expensive condominiums in the world. The international marketing program developed a classic in the industry.

Client:	ITT Community Development Corporation Palm Coast, FL
Project:	Palm Coast - A 50,000-acre community near Daytona, Florida
Situation:	ICDC has been developing Palm Coast since 1971. The project was virtually shut down in 1975 based on sales abuses and subsequent stringent government restrictions.
Objective:	Global was retained in 1976 to develop a domestic and international marketing effort.
Strategy:	Miller wrote the Marketing Plan, created an appealing on-site sales atmosphere, helped establish 30 domestic brokers and set up a global broker network. Palm Coast is a thriving city with over 20,000 residents.

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Client:	East River Savings Bank New York, NY
Projects:	Gurney's Inn, Montauk, New York
Situation:	East River was faced with the prospect of taking back Gurney's Inn, Montauk, New York, a 120-unit hotel and spa.
Objective:	GMG was retained to revive the project and make it profitable by establishing the first cooperative timeshare resort.
Strategy:	Global created all the promotional material and helped set up the on-site sales operation and off-site marketing program. Gurney's has become a successful timeshare project and East River solved their problem.

Client:	Hovsons Toms River, NJ
Project:	Holiday City, Toms River
Situation:	Hovsons were builders of residential communities in the Toms River, NJ area. Builder realized couples that were retired or semi retired purchased 10 of the 30 homes he built in a Toms River residential project. He decided to explore that market and retained Miller to explore the feasibility for a major retirement community. Miller working with another consultant ascertained there was a major untapped market in the New York and North New Jersey area. At that time there was a major retirement community offering a typical Florida style retirement product. Miller’s research and analysis discovered a product niche and window that would appeal to several thousand prospective families. The concept was to offer a smaller version of their current home but with easy living amenities and host of community amenities in a friendly environment. The idea worked.
Objective:	Sell 100 homes in 12 months and 300 in 36 months.
Strategy:	Global utilized the research and created a multi-faceted marketing, sales and promotion campaign. This included corporate seminars on retirement, direct marketing to prospect profile, broad media advertising campaign and unique Welcome Center. A promotion that received national attention was the creation of the Holiday City Hotcha Band a group of 30 women with average age of 75 all playing the kazoo and loving it. The result of he program and product was that Holiday City sold over 1,500 homes in three years and catapulted Hovsons to one of the fastest growing and most successful developers in United States. Over the years the company built over 25,000 homes and is known as a leader in retirement housing. One of the key ingredients was the preparation of an SOSPlan™.

 
 

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Client:	Inversiones Interamerica Santo Domingo
Project:	Radisson Puerto Plata, R.D.
Situation:	Band owned a waterfront resort site in Puerto Plata, RD
Objective:	Sell site to investor or find a partner to develop site.
Strategy:	Prepare an SOSPlan™ for project. Global was retained to prepare investor package, contact prospective investors or buyers. Global helped create the 250-unit product, which was to be sold as condo hotel units in the Dominican Republic to individuals and corporations residing outside RD. In order to provide security for buyers, Global helped secure insurance for foreign investors.

Daito Kogyo 

Client:	Daito Kogyo Tokyo
Project:	Antigua Resort Club & Cayman Islands Yacht Club
Situation:	Japanese company loaned Caribbean developer funds to develop projects in Antigua and Cayman Islands. Developer failed, Daito needed Global to provide advice on how to protect investment and proceed.
Objective:	Daito Kogyo, one of Japan's largest construction firms retained Miller to ascertain the feasibility of developing a 2,000-unit resort complex in Antigua.
Strategy:	Global’s SOSPlan™ determined it would not be a feasible project and recommended Kogyo not proceed. Within a short time thereafter, the Antigua Resort condominium market collapsed. Daito retained Miller to write a Marketing Plan for their luxury resort in the Cayman Islands, which is a successful project.

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Client:	Chase Manhattan Mortgage and Realty Trust New York, NY
Project:	Palmas del Mar, Humacao, P.R.
Situation:	Palmas del Mar was Chase Manhattan’s largest real estate failure to date It had cost over $150 million to develop and was in bankruptcy.
Objective:	Chase retained Miller to help divest of their 2,750-acre destination resort complex (planned for 11,500 units), Palmas del Mar in Puerto Rico.
Strategy:	Global put in a multi-faceted marketing program. First, he initiated a timeshare program to sell 115 empty condominium units that were dormant for 5 years. The timeshare program was successful and Chase subsequently built additional 25 units and sold them. Miller introduced Palmas del Mar to international investors and developers and marketed parcels to developers from Switzerland, Italy, France and Spain. These sales and the success of the timeshare program were the basis of a dynamic turnaround. Miller then advised Chase to build a 102-room hotel and develop a new condominium complex at Palmas. The condo sold out within 8 months for over $20 million. Subsequently several additional condominium projects were built and sold. Today Palmas is one of the most successful and sought after destination resorts in the Caribbean.

 

Client:	Santoso Developers Bali, Indonesia
Project:	Jimbaran Bay Resort, Bali
Situation:	Santoso is a resort developer in Bali, Indonesia. GMG was retained to advise on a timeshare project in Jimbaran Bay, Bali.
Objective:	Provide developer with the information and advice how to proceed before he spends several million dollars in developing site.
Strategy:	Global's recommendation was not to proceed because project did not have the elements to become successful cost effectively. Project was not built and developer was spared a huge loss. Land was subsequently used to build a hotel, which is successful.

Client:	International Paper Realty Corporation New York
Project:	Piercefield Forest, Georgia
Situation:	International Paper retained Miller to analyze Piercefield Forest, a 2,000-acre site in Georgia and create a builder program.
Objective:	Sell 5 developer sites in new Piecefiield Forest within 12 months.
Strategy:	Global helped market developer parcels to home builders, which was the key to the success of this project.

Client:	Falcon Publishing, Bahrain & London
Project:	Property International Magazine
Situation:	Property International was the first new real estate magazine published Arabic and English. As a start up it required excellent marketing and credibility.
Objective:	Falcon Publishing, Bahrain, retained Miller to help develop and launch a glossy international property magazine.
Strategy:	Global established their international marketing and sales operation. Property International was initially directed at the wealthy Arab investors, and subsequently expanded to include investors worldwide.

 

Please Call or Email us today for a free consultation. Contact us to learn how Global Marketing Group can help your organization.

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Client:	US Steel Pittsburgh
Project:	Swan Point, MD; Woodlands, Sparta, NJ; Lake Moses, Benton, IL; Sand Key, Clearwater, FL; Biltmore Villas, Belaire, FL.
Situation:	USX (formally United States Steel) retained Miller to analyze four of their real estate properties to determine the high and best use for each.
Objective:	Open for sale, four different projects with over $100 million inventory within 6 months of preparing SOSPlan™.
Strategy:	GMG did the research, marketing, and sales management for projects in Florida, Maryland, New Jersey and Illinois. Miller initiated innovative selling techniques including a direct marketing program in DC area that sold 360 units via one DM campaign.

Wiggins Group

Client:	Wiggins Group London
Project:	Waterside, The London Docklands
Situation:	Wiggins, an international development company in London, developed projects in Spain, France, England and the U.S.
Objective:	Establish a marketing program in Hong Kong to sell their commercial condominium units in London.
Strategy:	GMG established a broker network in Hong Kong through investment seminars and his firm's attendance at a major Real Estate Expo.

Client:	The Maxxam Group Houston, TX
Project:	Eagle Creek, Naples, Florida
Situation:	Maxxam, a multi-national conglomerate retained Miller to revive dormant sales effort for their 450 unit luxury golf course condominium community in Naples, Florida.
Objective:	Sell 50 high-end condominiums in 12 months.
Strategy:	Global revised on-site sales operation, wrote a Marketing Plan and established an area broker network. Sales went from 8 units in year one before GMG, to over 60 in the first full year with Miller. Project sold out within 3 years.

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Client:	Adda Hotels London
Project:	Hotels in London, Amsterdam, and Paris
Situation:	Miller was retained to create a marketing program to attract U.S. visitors to three boutique hotels in Europe.
Objective:	Bring occupancy of hotels from 60% to 75% cost effectively within 12 months.
Strategy:	The program developed was unique at the time. Adda became the first small European hotel chain to use a toll free 800# for U.S. travel agents. Adda's US visitor occupancy increased 50% within one year.

 

Client:	First Chicago Bank London
Project:	Porto Carras, Neo Marmaras, Greece.
Situation:	First Chicago retained Miller to analyze the potential of a 4,500-acre destination resort complex they financed for J.C. Carras & Sons, a shipping company head quartered in Athens, Greece.
Objective:	Build occupancy and determine the feasibility of the mega resort Porto Carras, as a timeshare project.
Strategy:	GMG ascertained the direction of the resort was wrong and continuation of current policies would lead to further losses. Miller recommended cancellation of a planned timeshare program and determined the best solution would be to increase occupancy via working more closely with tour operators in Northern Europe, plus improve existing amenities. Then at the appropriate time sell to hospitality developer.

 

Please Call or Email us today for a free consultation. Contact us to learn how Global Marketing Group can help your organization.

Client:	Capital Savings Iowa
Project:	Leisure Club International, Austin, Texas
Situation:	Capital Savings retained Miller to analyze five resort condominium projects in their REO portfolio.
Objective:	Create timeshare sales and marketing program and bring sales to a level over $700,000 per month within 6 months at marketing cost around 40%.
Strategy:	Global ascertained it would be best to create a new kind of timeshare club called Leisure Club International and market the unsold condo units through this entity. They created Flexi-share, allowing a member to trade internally and split their week. Projects located in New Orleans, Dallas, Padre Island, Gulf Shores and Cancun. After six months of operation, sales reached over $1,000,000 per month. The Leisure Club concept was an innovative and successful solution to a major problem for Capital.

Client:	Preferred Properties Nevada
Project:	Brigantine Inn, Brigantine, New Jersey
Situation:	The building Preferred owned was 5 miles from Atlantic City, had poor reputation as a run down hotel low-end hotel, with no base of  PATt customers.
Objective:	GMG was retained to establish an interval ownership program for an old hotel  near Atlantic City.
Strategy:	Global recommended a new look and new facilities be added. The hotel was renovated and renamed. Miller established local and area marketing programs. The original units were sold out and the company added 25 new units. It is one of the most successful conversions in Atlantic City area.

 

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Client:	Interval International® Miami, FL
Project:	Five Star Program
Situation:	GMG recognized several years ago that the timeshare industry needed to be more flexible if they were going to continue to grow and encourage families to purchase timeshare. It was out of this need that GMG created Vacation4Gold.
Objective:	Objective was to successfully compete with a larger RCI and build a quality rated Exchange Company.
Strategy:	Working closely with this company, Miller helped create the first quality control program for the timeshare industry. The Five Star program immediately established Interval International® as the Quality Exchange and was the cornerstone for its successful turnaround.

 

Client:	United Nations
Project:	United Nations Centre for Human Settlements
Situation:	GMG was retained by the United Nations to help build this division into an effective resource for the world to build millions of environmentally correct and affordable houses.
Objective:	Develop a Not for Profit foundation that would do for        families and housing as UNICEF does for children.
Strategy:	Miller created The National Committee for Habitat an NGO dedicated to help UNCHS. NCH brought together, for the first time a team comprising many of America's largest financial institutions, developers, housing trade organizations, architects, planners, and environmentalists.

Client:	Talon Group  Stamford, CT
Project:	Sapphire Beach Resort and Marina St. Thomas, USVI
Situation:	Twenty year old, 150 unit beachfront condo with 13 unsold units.
Objective:	Create a timeshare club, utilizing the unsold units and buy back additional units from condo owners as sales progress.
Strategy:	GMG prepared a comprehensive Marketing Plan, put plan into action, and managed marketing and sales activity. Programs included: past hotel guests, referral and visitors to resort and island. Developer purchased several old units and is planning to build 25 new purpose built units.

 

Please Call or Email us today for a free consultation. Contact us to learn how Global Marketing Group can help your organization.

Client:	London & Leeds London, England
Project:	Royal Executive Park, Rye Brook, and New York
Situation:	Office Rental Market was experiencing a glut of space.  London & Leeds had 180,000 square feet of empty space to lease in Westchester, New York.  The competition was from local area and New York City.
Objective:	Lease the space within 6 months at fair market value and without too many concessions.
Strategy:	It was imperative for London & Leeds to have the NYC brokers focus on this office space. Global came up with a strategy that got the attention of the key 100 commercial real estate brokers in New York City. First they created an n excellent commission, better than what other NY buildings were paying. In addition the leasing broker would get a choice of vacations depending upon the amount of space leaded. All vacations were related to England given the owners and name of the executive park. The promotion that got everybody's attention was that a Beefeater delivered the brochures directly to the brokers, dressed in typical Beefeater costume he walked into the office and said "Hear Yeah, Hear Yeah. The promotion accomplished its objectives and the space was leased.

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Client:	ESBAS - Aegean Free Zone Development & Operating Co. Gaziemir, Izmir-Turkey
Project:	World Housing Technology Center
Situation:	There is no central place that organizations, governments or corporations can visit in the area around Turkey to learn about building affordable housing. Most of he major builder's of affordable housing are in Europe and the United States.
Objective:	Our objective was to develop WHTC as the place to learn what is available. In essence build a permanent housing center. The Center would have 50,000 square feet indoor and an area outside to 20 sample houses.
Strategy:	Global identified the firms that would that would be most beneficial for the buyers of these products and services.  They then set up one on one meetings with these organizations, such as the National association of Homebuilders, Urban Land Institute, Manufactured Housing Association, American Institute of Architects, The World Bank, HUD, Fannie Mae, among others. Global involved all organizations that could be helpful to the governments and firms looking to build the millions of affordable houses needed. The Center is on the way to becoming an example of how to create sustainable communities worldwide. And the prototype for several others worldwide.

Client:	Financial Institutions and Real Estate Owners
Project:	The American Real Estate Center
Situation:	Financial Institutions and property owners had billions of dollars in property they could not sell during a downturn.
Objective:	Find a cost effective program to reach foreign investors.
Solution:	Global implemented a multi faceted program to cost effectively market USA property to foreign investors. They created the American Real Estate Center in London, which in turn sponsored the American Real Estate Show in London.  Owners now could have a place to be represented in Europe plus an event to attend annually to meet directly with the investors. Global partnered with the American Chamber of Commerce UK, The all Street Journal Europe, Property Monthly Review, UK and several other international organizations to create a marketplace for American Property owners. Several hundred million dollars were sold through the Show and networking created. Additionally the American Real Estate Show was the forerunner to MIPIM currently the largest and most successful international property show in the world.

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